Selling Buy Buy Baby prioritizes short term cash over long term revenues. Not selling is a great indication of management sentiment on the business.

  1. It is already branded outside the scope of the broader brand. Why waste the cash, management time etc. On that. Also, leadership clearly need the revenues more than the short term cashflow. Thats why keeping it is so bullish. They already had a buyer

  2. My opinion was that RC wanted to purchase Buy Buy Baby, offered a fair value and was rejected based on it being a core facet of BBBY's broader business

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Author: admin